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Amazon reaches deal to run shopping ads on Snap – The Information
© Reuters. FILE PHOTO: The logo of Amazon is seen on the door of an Amazon Books retail store in New York City, U.S., February 14, 2019. REUTERS/Brendan McDermid/File Photo
(Reuters) – Amazon has reached a deal with Snap that will let people buy its products directly from ads on the Snapchat app, the Information reported on Monday, a week after the ecommerce giant struck a similar partnership with Facebook-owner Meta Platforms (NASDAQ:).
The Snapchat advertisement deal, currently being rolled out to customers in the U.S., will allow users to buy products from Amazon.com (NASDAQ:) without leaving the social media app, the Information added.
It would also show them real-time pricing, Prime eligibility and delivery estimates, the report said, citing an Amazon spokesperson.
Amazon did not immediately respond to Reuters’ request for comment. Snap declined to comment.
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