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McDonald’s debuts McNuggets Land in The Sandbox

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McDonald’s Hong Kong has picked The Sandbox to build its first Web3 experience, McNuggets Land, a virtual world dedicated to celebrating Chicken McNuggets’ 40th anniversary.

The experience takes users to a virtual store with a hidden factory and a tour through the history of the chicken snack, allowing gamers to play and complete quests to win rewards, such as The Sandbox (SAND) utility token, which is used to purchase virtual goods and customize avatars on the platform.

Chicken McNuggets characters created by Hong Kong-based metaverse studio Pangu by Kenal. Source: The Sandbox

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