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The story of a crypto influencer’s attempt to bend reality

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In one of the weirder moments of my writing career, Carl “The Moon” Runefelt contacted me out of the blue seeking an “update to old information” in a May 2022 article. The article had touched on his involvement with the crypto payment platform Kasta, but Runefelt felt a pressing need a year later to get the copy changed to highlight the fact he was “not the co-founder of Kasta, only [an] investor.”

An unusual request after so long — especially considering he had already made extensive comments after reading a prepublication draft of the original article. He’d argued at one point that a mention in that article of “haters” who accused him of editing YouTube video titles in order to make past predictions appear accurate was “clearly unprofessional.” He suggested it was analogous to an article about SpaceX CEO Elon Musk’s rockets including comments from flat-earthers.

The price of KASTA fell about 98% between its January 2022 launch and September 2023. Source: CoinMarketCap
Runefelt is a fan of using exclamation marks and words like EMERGENCY, ALERT, and WARNING on his YouTube channel. Source: Screenshot
Runefelt said that calling himself a founder of Kasta was a “mistake I did.” Source: Telegram screenshot by Elias Ahonen
Elias Ahonen is a Finnish-Canadian author based in Dubai who has worked around the world operating a small blockchain consultancy after buying his first in 2013. His book Blockland tells the story of the industry. He holds an MA in international and comparative law, and his thesis deals with NFT and metaverse regulation.

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