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Twitter’s new chief working on plans to bring advertisers back to platform- FT
© Reuters. A promoted tweet on Twitter app is displayed on a mobile phone near a Twitter logo, in this illustration picture taken September 8, 2022. REUTERS/Florence Lo/Illustration
(Refiles to add source in headline)
(Reuters) -Twitter’s new chief, Linda Yaccarino, is working on a series of plans to bring back advertisers who left the platform under Elon Musk’s ownership, including introducing a video ads service, pursuing more celebrities and raising headcount, the Financial Times reported on Wednesday.
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